Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes – dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. Access to communication tools on the web have amplified the importance and influence of word of mouth. Though it’s not possible to transition all of your marketing efforts to a viral campaign on YouTube, companies are realizing the power of product / service value and their communication with influencers.

To elevate your word of mouth efforts, we are going to take a look at how to effectively speak with influencers:

Buzzworthy Product

The first step to generating buzz, is to have a compelling product that adds value to the market. It’s all about “earning” the buzz through great products and experiences. Do your market research, crunch the numbers, do whatever you have to to find a market need. Nothing is more wasteful than creating a generic product with little to no value. Influencers will not respond positively to an average, mundane product / service. If your product has value, it will earn its stripes through word of mouth. Value is essential in generating buzz.

Engaging Buzzing Influencers

When engaging influencers, identify the right target person / group to talk about your product. If your product / service is not relevant or important, it will fall upon deaf ears. Go big then fine-tune your target. Identify the market, then the key players within it.

Once you have a shortlist of influencers, you can develop a strategy. For example, if you’re launching a new iPhone app, you should consider influential blogs such as Mashable, RWW or the iPhone App blog. Once you’ve decided on a shortlist of blogs, what are their passion points? Mashable is geared towards social media, covering a swath of topics, whereas iPhone App is very specific. Now you have the key players, how are you going to…

Can you really use social network affiliate advertising to bring in new affiliates? Most people want to find motivated people to join their affiliate. The whole point of locating those who are looking for a potential business plan is to help them raise their income while raising your own. Thus, where you find your potential affiliates actually does matter.

The most motivated people to join your affiliate team are going to be those who feel as though they have a connection with you and can trust you. The relationship that you can develop with potential affiliates through social network affiliate advertising can be very powerful. Because it’s not that hard to find interested individuals in business, marketing, and your marketing niche you can develop a following of fans that not only relies on your opinions but also values your contributions.

Because social network affiliate marketing is based on the idea that social networks are interactive rather than sales platforms you want to go about this with integrity. Think about how you might not like to be sold to every time you open up your page. Think about the kinds of things that would interest you when you open up your page. Using a social network involves a bit of human psychology and understanding. You don’t have to hold a degree, of course, but being able to understand basic human nature is helpful. Users want to feel as though there is more to the relationship than just a marketing plan. This isn’t hard if you put your focus on people before profits. That’s how the profits are made.

Keeping your focus on people who are interacting with you (or vice versa) will help guide you toward more potential affiliates. The more you are able to connect with your potential affiliates the more that you will find it easy to transition them from “potential” to “actual.” With so many marketers hitting the sales and hype angle so hard, those who slow down and focus on the people end up building trust in a short period of time. Anyone who has looked online for a business of any sort is much more likely to feel comfortable when there is someone to talk to and connect with before joining anything. It’s just natural.

As you progress through the social network affiliate marketing plan you’ll find that you’ll be able to increase your efforts ten fold to find more fans, find more potential affiliates, and transition more to actual affiliates. Many marketers that have been doing this kind of social marketing for more than a few months state that they have a new affiliate interest almost daily. This is why it has become such an important method and such a popular idea.

Using connection and people skills to build an affiliate business does not need to be deceitful or manipulative in any way. You’re just logging on to interact with people, let them get to know you, and then offer them a chance to join the marketing business. It’s really that simple.

Driving traffic to your website consistently is a important component of growing a successful business. You will have to know that the internet is created for the purposes of sharing content. Content is thus important in generating traffic to your website. Here are the 5 different ways that you can repurpose to squeeze more affiliate traffic from the same content

1) Writing Articles And Submit To Article Directories

You will be able to write your own article and submit to the top article directories. You will be able to get traffic directly from the article directories or you can get traffic from the search engine if it is indexed.

2) Create Slide And Submit To Slide Directories

You can convert the same piece of information into slide and submit to the slide directories. You will be able get traffics as there are many people who are looking for content slides. You will want to make the slide to be short and presentable so that they will understand the content fast. The advantage is that your slide might get indexed by the search engine if you do keyword optimization on your slide.

3) Creating Video And Submit To Video Directories

You can further leverage on the same content by converting into videos. Videos are very popular as people will be able to see and hear the content. You can create a simple slide and do a video recording with software. You will want to speak clearly and slowly so that your viewer can understand your message.

4) Put Article, Slide And Video To Hubpages

You will now put the 3 different formats into the Hubpages as you can provide the viewers with the content in different format. You will be able to get direct traffic from the Hubpages and the hubs that are posted might also be indexed by the search engine.

5) Social Bookmark Your Hubpage

You will want to social bookmark all the Hubpages that you have created. This will ensure that you will spread it across the internet and more people will be aware of your hubs. This will also drive you good traffic when more people are aware of your bookmark.

Here are the 5 different ways that you can use to repurpose your content. You will be fully leveraging on the content that you have so that you can squeeze the maximum traffic out of it. The advantage is that it is a free method of getting traffic and you do not have to pay any money but the disadvantage is that you will have to spend more time to generate the traffic. Whenever you have your own one new article, remember the process of:

Article -> Slide -> Video -> Put All In Hubpages -> Social Bookmark The Hubpages.

Do remember to do it consistently and increase the volume so that you will get the maximum amount of traffic for free.